Roudolph Arié

Sell-Out Distribution Engine
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BI Analyst

[email protected]

Clone Distribution

Configure parameters for budget distribution execution

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Cloning from execution: run_2025_2025-11-12_093517_v004

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Scenario Identification

Descriptive name for this distribution scenario

Change year

Year for budget distribution

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Historical Data Configuration

Exponential decay factor (higher = more recent bias). Default: 2.0

Number of years of historical data to use

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Filters (Optional)

Filter by specific client or select all

Filter by specific brand (requires client) or select all

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PDV Allocation Constraints (Optional) - Disabled

Minimum allocation per PDV

Maximum allocation per PDV

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Parameter Impact Visualization

Real-time preview: This chart shows how your parameter settings affect the weight distribution across historical years.

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Parameter Guide

Decay Factor

Controls how much weight recent years receive. Higher values (e.g., 3.0) give more weight to recent data, lower values (e.g., 0.5) distribute weight more evenly.

Lookback Years

Number of historical years to consider. More years = more stable patterns but less responsive to recent changes.

PDV Constraints

Floor ensures minimum allocations (useful for maintaining presence). Ceiling prevents over-concentration at single PDVs.